CoPilot

Designing a platform to share investing knowledge

Snake-oil salesmen. Car jargon. Limitless feature variations. Zero pricing transparency. Buying a car can be a downright hassle. CoPilot wanted to change that.

CoPilot engaged us to create a more human car shopping experience: one that’s curated to the shopper’s personal needs. Every shopper has a personal assistant that will surface ideal matches. And once a shopper narrows down their list, CoPilot’s proprietary tech arms them with the insights and information they need to negotiate the best price.

We redesigned CoPilot’s existing app to improve usability, build stronger rapport with users and create an experience that leaves competitors behind.

YEAR
2019-2020
WITH
Metalab
Client
CoPilot
Role
UX Design, UI Design, iOS,
User Testing
Onboarding

Aiming to curate results to the exact needs of the shopper, we wanted the experience to feel personal from the start.

We designed a chat-based format to make onboarding feel more conversational and personal: like you were talking to your
car-buff friend.

Search Results

Results are grouped by car models selected by the shopper. These buckets improve organization of sub-categories,  giving shoppers a clearer picture of the ever-changing market as prices drop and new listings are added.

Vehicle Details

The use of icons, minimal color, and clear hierarchy makes the information-rich detail page light and scannable.

Website Lite

As the project progressed it became clear that a new website would be required to create a consistent brand experience. We created a light website to bridge the gap between the marketing site and the app download.

Responsive & scalable

Consistency is paramount to delivering a great product experience. We created a UI library to help the CoPilot team use components correctly as they continue to expand their service.